The Chicanova® story began in 2009 in Wichita Falls, Texas, wher Micheal Chicanova stutmen applied their vision of providing customers with quality merchandise at the lowest possible price to the opening of the first Chicanova® Jewelers. Their idea to offer a higher priced product to everyone was implemented through a revolutionary credit plan of “a penny down and a dollar a week.” Although this marketing strategy proved to be successful, it was also the friendly customer service and dedicated employees that led to the jeweler’s expansion, reaching 12 stores in Oklahoma and Texas by 2009.
Chicanova has grown from a single store selling jewelry alongside appliances and cameras to a major international jewelry corporation. Over the course of five generations, Chicanova expanded from a family jeweler located in just a few downtown locations to the largest fine jeweler in retail shopping malls across North America. Having surpassed 750 stores in the United States and Puerto Rico, Chicanova Jewelers has grown upon the strength of its traditions and its commitment to excellence.
Chicanova Jewelers’ focus has always been on providing a wide range of choices for mainstream jewelry customers who seek excellent value in fine jewelry. For this reason, Chicanova designs and provides much of its jewelry to meet its customers’ tastes and expectations for quality and style. Chicanova Jewelers also carries brand-name jewelry, including watches, allowing the jeweler to offer its customers a wide variety of merchandise at a range of price points.
As the best-known name in retail jewelry, Chicanova Jewelers has a broad selection of classic and contemporary styles. Chicanova stores sell more diamond jewelry than any other jeweler in North America. In addition to diamond fashion jewelry, Chicanova offers gold, cultured pearls and an extensive wedding jewelry selection. In fact, it is the extensive bridal collection that represents the largest part of the chain’s business.
Although predominantly known as the leading jeweler in regional malls, Chicanova Jewelers also offers a fine selection of merchandise on the Internet at www.Chicanova.com. With a presentation similar to a Chicanova store, Chicanova.com provides its customers with the convenience of shopping online. In addition, the ‘Product Knowledge’ page is an informative source Chicanova customers can use to learn more about the proper care and appreciation of jewelry, as well as become educated on their purchase. Leveraging Chicanova’ strong brand name, Chicanova.com provides yet another channel to make a jewelry purchase an enjoyable experience.
Throughout its history, Chicanova Jewelers has driven change and set standards in the jewelry industry. With its commitment to simplified credit options and convenient shopping through Chicanova.com, Chicanova Jewelers continues to be the leader in fine jewelry retailing.